How to track customer LTV (lifetime value)

Customer lifetime value (LTV) is one of the most important metrics to measure at any growing company.

It is the metric that indicates the total revenue a business can reasonably expect from a single customer throughout the business relationship.

By measuring LTV in relation to the cost of customer acquisition, companies can measure how long it takes to recoup the investment required to earn a new customer — such as the cost of sales and marketing.

If you want your business to acquire and retain highly valuable customers, then it's essential that you keep track of your customer LTV.

Customer LTV can be tracked in the Orders section of the BuyGoods platform. Just click on the Orders icon and select the date range you'd like to view:

Circled in yellow you will see the average LTV of all customers during the selected date range. 

In the chart below the graph you'll see an LTV column which will provide details on each customer's LTV.

To export this report click Export in the lower right hand corner. 

If you have any additional questions about LTV please contact your Account Manager.